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Back when I was a marketing director for a professional service firm, I focused much of my time on making our professionals famous in their field. And there was one particular free online tool that I considered my own personal secret weapon.

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6 solid reasons why it is essential for businesses to build a rock-solid presence on social media (starting right now!), and how social mediums such as Facebook, Pinterest, Google Plus and LinkedIn, to name a few, can be of benefit to businesses in the long-run. Read More

How do you keep a key employee who's threatening to leave? Should I pay him more money? What do I do? Read More

Thomas Jefferson said, “The most valuable of all talents is that of never using two words when one will do.” In order to please Google, many people will use two, three or four words where just one will do, and their writing quality suffers big time for it. When you write to the point, you stop whe Read More

What can a toad teach you about running a successful business? An awful lot! Learn Mr. Toad's secrets to being a great entrepreneur and leader. Read More

Over 87 percent of small businesses are unprepared for data breaches that may occur online or through other traditional methods. Both paper and electronic documents are at risk of being stolen and used improperly. What are the risks and how to avoid them. Read More

The challenge with social media and content marketing is businesses often treat them as additional duties. When employees get done with their day job, this is an add on. The fix lies in culture, transforming content development, publication and promotion into the very fabric of a business culture Read More

Your e-mail marketing may not be spam. (Hopefully it's not.) But, in the end, any e-mail your prospects don't want to receive, even if they originally signed up to receive it, will eventually work against your brand. As a result, making it easy to unsubscribe to your e-mail can be good for your bus Read More

The definition of success varies depending on who you talk to and their personal interpretation of the word. The same holds true for home business success. But for most home business owners, success can be defined in terms of a few common goals. Read More