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This is a neat little tool I found that analyzes your clients using the 80/20 principle. The way it works is that you put in your clients, answer some questions about them and then it lines up the data into tables, showing you where the results are coming from so you can compare and contrast them. The more clients you add, the better it works. Read More

The customizable bits of software on Facebook and other social networking sites are the latest trend in viral marketing. But are widgets here to stay? How to effectively use them right now. Read More

What A/B testing and multivariate testing really mean, and the implications for your test results. Read More

Marketers often entice customers to buy a product by offering a free gift with the purchase. They might, for example, offer a free half gallon of milk with the purchase of Oreos or a pair of tickets to Disneyland with the purchase of an airline ticket. Research at the University of California, Berkeley, however, suggests this approach may not be s Read More

Rodney Bartlett interviews Google's Matt Cutts at Pubcon 2007 in Las Vegas. Matt had some excellent tips for small business owners and answered a few great questions. Read More

As soon as you add the first employee to your small business, you need to start focusing on cultivating a culture of teamwork within your organization. It's much easier to maintain a true team environment when you start out on the right foot. Many business owners make the mistake of thinking that as long as their employees manage to work together Read More

True word of mouth emanates from a grassroots-driven community that inspires passion and customer evangelism. It's a sustainable, long-term form of word of mouth that can build brands. There's countless ways to think about making that happen, which is part of the challenge.

That's why we are introducing the Society for Word of Mouth.... Read More

The federal government's in-house advocate for small businesses released a list of 10 regulations that agencies should review, including simplifying the home office business deduction. This regulatory change would benefit millions of home-based businesses, many of which now don't take the deduction because of its complexity and the fear it would Read More

80% (84%, actually) of the time spent on blogs comes from 20% of the audience, a comScore study finds; this presents an opportunity to develop a unique audience for your blog. Read More