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If you're spending money on pay per click marketing, you must buy your brand name! Ignore those who say otherwise. Make damned sure you're bidding on the name, mispellings, and the like.
Even if you rank #1 for your own name. Do it anyway. Here's why: Read More

Sometimes it seems like giving consumers choices is what marketing is all about. It's part of why manufacturers and service providers put so much information online for consumers. Yet researchers at the University of Iowa recently found that people who have only a little information about a product are happier with that product than people who ha Read More

Cost-per-lead measurements are irrelevant unless we can answer another fundamental question first, “What is our rate of lead acceptance (a.k.a. sales pursuit) into the sales pipeline” and then “What is the cost per opportunity?” Read More

Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the customer touch points that add up to lead a customer to the logical and emotional decision that your organization is referable. Read More

At SXSW, Mark Zuckerberg says the social network has yet to achieve its grand ambition. Plus, the lesson of the Beacon controversy
http://images.businessweek.com/story/08/600/0307_zuckerberg.jpg Read More

Get the inside scoop from Guy Kawasaki of Garage Ventures & Truemors on Club E Network's new original series, "CLUB PROS", as Guy tells us what not to do when pitching a venture capitalist. Read More

A proposal of 7 ideas for how marketing could leverage the semantic web, in a way that would benefit both organizations and the Semantic Web as a whole. Discussion of semantic marketing, semantic branding, and semantic advertising. Read More

What is one of the fastest ways to increase HR expenses and create workflow stoppages? On-boarding new associates incorrectly and not having enough candidates in your HR pipeline, that's how. Read More

Lessons from Julie Clark founder of Baby Einstein and her lessons for success. Read More