With apologies to Philip Kotler, whose four Ps—product, price, place, and promotion—have been integral to any successful product or service marketing effort of the past 50 years, today's successful marketing hinges on five new Ps. Whereas the Ps we studied in college are all from the provider's point of view, these new Ps focus with laser-like c
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Marketing's New 5 Ps: Turning What You Know Inside out
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From http://www.marketingprofs.com 6017 days ago
Made Hot by: on March 19, 2008 4:58 pm
30 Free Ways To Market Your Small Business Site
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From http://www.opinions.co.il 6017 days ago
Made Hot by: on March 19, 2008 4:28 am
30 VERY useful, FREE ways to Market your Business's Website. Some of them you may already know of, and some you may not!
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Office romance on the rise
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From http://www.reuters.com 6023 days ago
Made Hot by: on March 19, 2008 3:08 am
If it seems like more people are flirting around the water cooler at your office these days, it may not be your imagination. Four out of 10 U.S. workers admit to being involved with another colleague at some point. But within a small business the possibility of increased tension and drama because of a tryst intensifies.
One of the problems for Read More
One of the problems for Read More
The power of bloggers to promote your product
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From http://online.wsj.com 6017 days ago
Made Hot by: GPorter on March 19, 2008 2:47 am
For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c
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Small business owners sacrificing family life says report
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From http://www.startups.co.uk 6017 days ago
Made Hot by: on March 18, 2008 9:57 pm
Small business owners are sacrificing time with their family to ensure their businesses stay afloat, a report has found.
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Handling late payments -- and avoiding them
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From http://www.kansascity.com 6017 days ago
Made Hot by: on March 18, 2008 7:57 pm
The proven way to handle late payments is to avoid them. This begins by developing a comprehensive credit policy and then implementing it from the start.
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Small Business Credit Crunch Survival Kit
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From http://iandenny.blogspot.com 6017 days ago
Made Hot by: on March 18, 2008 7:56 pm
After going bust, and seeing the credit crunch on the horizon about to turn towards small business, here's a few tips for what to pack in your small business survival kit
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100 Marketing Secrets - Download Your Copy » Small Business Trends
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From http://www.smallbiztrends.com 6017 days ago
Made Hot by: morecowbell on March 18, 2008 5:12 pm
As promised, we took 100 submissions and turned them into a downloadable PDF document.
It's 33 pages of tips for marketing, including relationship marketing, marketing strategy, selling, messaging, online marketing and social media.
It's all been packaged up tidily into a document for you to save, give to clients, print, post on your web Read More
It's 33 pages of tips for marketing, including relationship marketing, marketing strategy, selling, messaging, online marketing and social media.
It's all been packaged up tidily into a document for you to save, give to clients, print, post on your web Read More
SBA Loan Programs Face Cuts as Credit Crunch Looms
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From http://www.allbusiness.com 6018 days ago
Made Hot by: on March 18, 2008 2:43 pm
Given the current economic climate, you would think the government would be doing all it can to bolster Small Business Administration (SBA) loan programs. But the Bush administration is proceeding as if it was business as usual. The administration, in fact, is once again proposing substantial SBA budget cuts, as it has every year since the preside
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In the Game of Business, Playing Fair Can Actually Lead to Greater Profits
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From http://knowledge.wharton.upenn.edu 6018 days ago
Made Hot by: on March 18, 2008 2:40 pm
Many people aren't purely mercenary in their business dealings. They care about fairness -- and they should because doing so can maximize their profits. When people are fair minded, they don't need to waste time on elaborate negotiations or enter into complicated contracts to coordinate their marketing channel and maximize profitability, accordi
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