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When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs. It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand Read More

Loans intended to help current members of the military, veterans, and their spouses are proving extremely popular. The Patriot Express Loan Initiative has distributed more than $100,000 million since it came into existence in June of last year. Read More

Instead, start understanding that most good plans to success are not the winning lottery ticket. You must always set a goal and continuously measure it with reliable statistics and logical data for comparisons, monitoring its progress, and taking corrective actions to get back on track. Achievement is like building a home. It must be pre-plann Read More

A recent survey group found that two-thirds of online buyers spent more than 30% of their total shopping time researching products on the Web. Their purchasing decisions are largely made before they set foot in the store. Since these shoppers can get their information from just about anywhere, what can retail merchants put on their Web sites that Read More

If you use an online affiliate program to generate sales, you may not be getting what you pay for. You may be paying referral fees for business you would have gotten anyway. But how can advertisers be duped if they fork over a commission only when a sale is made? Read More

Creativity comes from knowledge. The more knowledge you have, the more creative you can be. Applying creativity to your business has the primary purpose of generating profits. If it doesn't generate profits, it's not creative. Here are some ways of gaining the knowledge needed to be more creative. Read More

Time Magazine's online edition claims customer service is going away. If we are to believe a recent article in Time, before long we'll be self-servicing ourselves in every way imaginable from grocery checkout, to hospital check-in, from computer trouble shooting to phone bill and credit-card problem resolution. Read More

The definition of spam has effectively changed from “unsolicited commercial email,” to the more general definition of "unwanted" based on a recent survey. The survey sought to determine consumers' perceptions of what spam is, why they report emails as spam and what they think happens when the “report spam” button is clicked. - Over half of Read More

What is demographic bidding? It's a feature that helps you target your ads to users of a particular age group (such as ages 18-24), by gender, or to combinations of those groups. You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and CPM bidding. You can refine your reach based on users' gen Read More