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Running a successful blog on the internet is limited by only the amount of time you are willing to spend on it in a day. While content-building and frequent posting are the obvious initial steps, getting more and more traffic to the blog is the final step that make a good blog into frequently-visit Read More
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By successfully combining a unique product attribute, establishing a meaning behind the brand, and reinforcing that meaning time and time again, a brand can begin to achieve a special place in the mind of consumers and in turn become a success. Read More
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The recent Olympic Games were not only a display of athletic prowess. They were a showcase of national pride too. That got me thinking about how nationalism can best be used as a theme in brand-building and copywriting. Over the years, here are some brands that have played the country card well. Read More
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There are some cases where ads or commercials became quite popular as well even if the messaging used was deemed a total failure. Is any press good press? Read More
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Ad agencies spend hundreds of hours a year in meetings, poring over notes and carefully executing strategies developed in concert with their brand. Here's Sam Shaughnessy's take on why agencies are wasting dollars and time in planning and executing their client's marketing budgets. Read More
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If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Read More
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When it comes to making money online blogging is a great way in which you can do so.

If you’re a blog owner then you can earn tons of money online, but of course this depends on the approach that you take in to it. Many bloggers make a living online and they do so by building a blog which people Read More
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In a recent post on the Pro Copy Tips blog, Dean Rieck describes mistakes that copywriters make when serving their clients. Some writers don’t take the time to understand their clients’ customers. Others become defensive when clients ask to change a word of their brilliant copy.
Read More
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A great infographic taking on the question: Are infomercials dead? Is direct response still working and who's using it? Good one :) Read More
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If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Read More
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Share your small business tips with the community!








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