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Large national expos like this provide multiple opportunities for networking or meeting distributors, manufacturers or other business partners. However, smaller local events can prove beneficial as well. If you watch locally, you’ll most likely find a variety of craft shows, baby fairs, tradeshows, Read More

The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Initially skeptical of it’s use for business purposes, it appears many have adopted the two-way communication mindset during this modern age Read More

I decided to take some time to brain storm as many advertising ideas as possible that could realistically be implemented by a small business. Read More

Every brand needs a core "Big Idea". But so few still have them.
When it comes to developing creating communication, I am a believer in the need to focus first and foremost on finding and agreeing the BIG IDEA. Then, and only then, should you worry about the execution. Read More

By researching the various types of outdoor advertising and their usual uses, you can create an effective advertising campaign. Read More

It’s no surprise that advertising professionals are advocates of social media. We research, test, and execute marketing campaigns on a daily basis and they design these campaigns with the purpose of delivering a message to a targeted group of prospects. Social media not only allows for highly targe Read More

Here are some ways you can have fun and at the same time take advantage on marketing and business opportunities the fourth of July may present. Read More

Have you noticed that when people get their creative juices flowing, they usually come up with funny ideas first? But when you and your team are brainstorming for new advertising concepts and copy, should you go with your first impulse and try to make your customers laugh?
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Online video sharing allows businesses to connect different store locations, employees and customers, all at the same time Read More