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What is a copywriter? The answers vary -- some are even funny! This infographic meme visualizes some of the wild, wacky views of what copywriters *really* do... Read More

Digital sign and digital billboard apps allow a business to easily turn their iPad into a communication medium to use with their customers. Read More

Summer 2012 will bring the Olympics to the UK, with several million spectators following closely behind.

“The Olympic Games give the host country exposure on the front page, in the middle pages and on the back pages of every newspaper in every country on Earth over a six-week period.”
Michael Read More

Effective interior and outdoor signage is essential to the branding efforts of almost any business. Tips provided here for better signs will increase your sales from existing customers as well as by attracting new ones. Read More

If pet copywriters are tying their marketing to the change of the season, you should be thinking about it too. No matter what kind of business you do, here are some strategies and copywriting tips that can help you sell more.
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Actually, these are not really 6 ways to get advertising for free - they are 6 ways to get customers for free (even better!).

Anyway, a few days ago, one of our subscribers asked about free and low-cost advertising strategies that I recommend. Being the nice person that I am ;), I answered him. Read More

Bloggers who enjoy writing also enjoy making money off their blogs. These Adsense alternatives can increase your blog's earning potential easily. Read More

"Consumers want to know about products that are relevant and of interest to them. What consumers don`t like is being interrupted with ads that have no relevance to their needs or wants.” Read More

If you’re breaking into an established market. Your advertising will either need a lot of money or a lot of brains. Keep your money and go for the latter. Read More