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When you’re creating store signs and displays, the overall goal behind these marketing efforts is to sell, or motivate buying. So other than words, the images you use are essential elements of signage that should always convey a message. What images motivate selling? Here’s a rundown of images and Read More

Many websites rely on selling online ad space in order to turn a profit. Some will invest in a Google’s AdSense campaign, while others sell ad space for related companies. Many site owners, myself included, have invested thousands of dollars in display advertising in order to build online brand awa Read More

As marketers everywhere are left with no option other than to embrace the cloud here is a look at why cloud computing makes advertising for businesses tick. Read More

The effectiveness of your advertisement creative should be evaluated by how easy it is for a consumer to receive the key selling points that you are trying to communicate. Too many small businesses stuff ad creative with many of their key selling points. Fortunately, there is a more effective way Read More

With the right skills and a unique and creative edge, you could have what it takes to land a spot with an advertising agency. Take the first step here. Read More

How Taco Bell and Doritos are cross-selling their consumers and creating buzz around their brands and what this means for small business owners so that they can successfully adopt a similar strategy. Read More

It is often said, “When you don’t pay for the product, you are the product.” This is absolutely true of Facebook – our personal information is the product being sold to advertisers. It’s like an admission fee to get all the fun of Facebook. Read More

For the most part, the small business owner’s advertising strategy is correct but the means to achieve this strategy are not effective. Here is a simple trick to make each of your advertisements effective: Incorporate reasons for believing into the messaging in the advertisement. Read More

You are a retailer who knows you need signage to generate awareness and sales for your store. You’ve gone to a store sign manufacturer and have selected your design and are ready to order. But wait! Did you know there is still more that needs to be done after you’ve identified the sign and design y Read More