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Most copy writers believe that adverbs only water down the strength of ad copy. “Call us really soon to place an order,” for example, is a call to action that has no energy at all. All you have to do is cross out the adverb “really,” and it gets a lot stronger.
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By staying consistent with your advertising techniques, your business’ image will become familiar to your customers. Read More

In our new economy, everyone has the ability to build a platform to launch their own personal brand. By using the tools of social media, content management systems, and consistent valuable content individuals can skyrocket to the front of the line in their industry. What’s more important is that th Read More

As I’m perusing endless pizza and carwash coupons I noticed a huge difference in how the bigger companies advertised compared to the small local companies. Can you spot the difference between the big company ads and the small company ads? It's HUGE. Read More

When it comes to advertising for your business, you can’t have too many ideas. By trying new things, you’ll find your most effective marketing niche. Read More

“We Bring Good Things to Life,” a slogan that GE used for more than 20 years, was everything that a good company slogan should be. It communicated a company value that mattered to customers. It was memorable. It worked for a full range of products. It worked in print ads, radio ads, and more. Read More

Today I want to share with you notes I took on a presentation that featured some of the finest concepts mainstream ad agencies have to offer.

These are notes I took FOREVER to take for you from “Art & Copy: Inside Advertising’s Creative Revolution” which is a documentary film directed by Doug Pr Read More

Truth on what is behind the email scheme of a website. It actually shouldn't be a scheme or trick at all. Just a simple sign up for something in return. Read More

Below are some useful quotes for Puzzle Marketers who are looking to put all the marketing pieces together. Whether you’re a blogger, a small business entrepreneur, or a corporate CMO, you’ll find some value in these articles by some smart people. Read More