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This year’s Super Bowl was a battle to remember, both on and off the field. Not only did the television event feature a match off between the New England Patriots and the New York Giants, but it also spurred a battle between advertisers hoping to score big. Read More

The controversial issue of non-profit organizations investing millions of dollars on television commercials: Is it really ethical or not? Read More

Our top and favorite Super Bowl commercials so far for 2012. Check out the video ads of Budweiser, Kia, Volkswagen, Coca-Cola and Toyota. We can learn from their marketing ideas and strategies. Read More

You might think that seeing only advertising that you’re actually interested in doesn’t sound all bad, but the way that Google obtains the information they use for targeting their ads has a lot of web users up in arms. Read More

Is your marketing failing because you're assuming your audience knows what to do next? Calls to action are a vital part of marketing, as this fab article explains. Read More

This post lays down the basics of advertising on LinkedIn, explains how it works, and shares some tricks and best practices to get the most from your LinkedIn CPC investment. Read More

I recently came across a question from an entrepreneur who had started a computer repair business that he operated from home and could repair his customers' computers at remote locations. The great thing about his business was that he could draw from a much larger customer base - not just local... Read More

With podcasts, online radio stations, videos and TV shows produced specifically for the web, more ‘old fashioned’ means of advertising have really taken a back seat. But, does that mean it’s a bad idea to advertise on regular radio or in print? Read More

For a new restaurant, offline marketing is the way to get started. That is not to say that you should ignore the internet. However, I think restaurant owners who reach out OFFLINE to their target market as a group will get them the best results for the least amount of advertising dollars.

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