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Technological advancements and developments aimed at solving marketing problems arouse quite a fascination with the technology that drives it. However in this process, people often tend to forget that the technology was introduced to solve a marketing problem. The same is true in the case of digita Read More

For all SEO masters, reference content is a very crucial data on the web. However, due to several reasons, the content fails to get noticed on the web with a Read More

You need to know how to determine brand positioning for small businesses before you even think about advertising. It is part of doing a brand architecture which I hope to discuss in the near future. For this post, let’s try to break down several ways on how to determine brand positioning for small. Read More

Yesterday, we briefly reviewed how testimonials, as an advertising tactic, can help a business. I described how Amazon, Ebay and Zappos built their entire businesses around the concept of customer testimonial in the form of a feedback. They hinge on testimonials to gain the confidence of customers. Read More

Using testimonials for small businesses advertising is a pretty common tactic used by many businessmen. Not only it is perceived as an easy material to execute, it also gives other people the feeling of authenticity, the closest they will ever get to getting a personal recommendation...
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Even more than the crazy wigs and high-protein clothing, it's the name that makes Lady Gaga. If her name were Bethany Cranston (or, say, Stefani Germanotta), forget about it.
Everybody wants a Gaga name for their new product/website/startup. But if you've ever brainstormed about names, you know ho Read More

Tested Advertising Methods is the classic text by John Caples on how to write effective and scientifically tested copy. John Caples took the craft of copywriting one step further by testing what exactly worked, that is, what brought in the most sales for the client. What else is advertising copy fo Read More

We recently reviewed the advertising trends of 2010, now let’s determine what advertising trends to expect in 2011. All the predictions are based on emerging trends of the past couple of years. Knowing what will come in the next year will allow you to understand the market and the ecosystem better. Read More

There are two kinds of methods used to measure effectiveness of advertisements. These are often referred to as types of research methods: Quantitative and Qualitative. Quantitative is the collection of numerical data to answer a specific research question and qualitative is based on understanding a Read More