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Yesterday, we briefly reviewed how testimonials, as an advertising tactic, can help a business. I described how Amazon, Ebay and Zappos built their entire businesses around the concept of customer testimonial in the form of a feedback. They hinge on testimonials to gain the confidence of customers. Read More
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Using testimonials for small businesses advertising is a pretty common tactic used by many businessmen. Not only it is perceived as an easy material to execute, it also gives other people the feeling of authenticity, the closest they will ever get to getting a personal recommendation...
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Even more than the crazy wigs and high-protein clothing, it's the name that makes Lady Gaga. If her name were Bethany Cranston (or, say, Stefani Germanotta), forget about it.
Everybody wants a Gaga name for their new product/website/startup. But if you've ever brainstormed about names, you know ho Read More
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Tested Advertising Methods is the classic text by John Caples on how to write effective and scientifically tested copy. John Caples took the craft of copywriting one step further by testing what exactly worked, that is, what brought in the most sales for the client. What else is advertising copy fo Read More
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We recently reviewed the advertising trends of 2010, now let’s determine what advertising trends to expect in 2011. All the predictions are based on emerging trends of the past couple of years. Knowing what will come in the next year will allow you to understand the market and the ecosystem better. Read More
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There are two kinds of methods used to measure effectiveness of advertisements. These are often referred to as types of research methods: Quantitative and Qualitative. Quantitative is the collection of numerical data to answer a specific research question and qualitative is based on understanding a Read More
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Here is part 2 of how to measure advertisement effectiveness. As expected, there were some questions on my last post, primarily about my claim that you can’t really measure the effectiveness of advertisement. I just want to emphasize what I said early on the article. There were two main points in.. Read More
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Today let’s discuss how to measure advertisement effectiveness. For almost two months now I have been sharing with you how to do an advertising plan, insights on certain market segments and even giving out advertising ideas and concepts. However, as in any investment, I am sure you are asking how.. Read More
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Banner advertising is a powerful method for advertising online that has remained largely unchanged. Other businesses are using the power of banner ads, aren’t you ready to take your share? See what a difference following these three tips can make for your banner ad efforts. For more information abo Read More
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No viral video has ever gone viral with people holding up the product from beginning to end or enumerating the benefits of their products (with the exception of Old Spice but that's another story). Their brands are incidental in the videos, almost accidental. So if you want your video to go viral.. Read More
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