Using testimonials for small businesses advertising is a pretty common tactic used by many businessmen. Not only it is perceived as an easy material to execute, it also gives other people the feeling of authenticity, the closest they will ever get to getting a personal recommendation...
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“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
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