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As the buzz around native advertising has started to wear off, advertisers have become more aware of its strengths and weaknesses.

15 to 20 years ago, banner ads were in the same position as native ads today. They were fun, new and exciting. They had the special pixie dust around them that nati Read More

A wedding easily ranks among the most memorable and significant events in a person’s life. A wedding is special not only for the bride and groom but also their family and friends. It marks the beginning of a new life for the couple. That’s the reason why couples want their weddings to be as special Read More

Private programmatic marketplaces and PMP deals have been common buzzwords in the publisher and advertiser communities for a while but they’re making a comeback now. Read More

There’s tons of CPA affiliate network out there, and choosing one with highest payout rates and ROI is must both for publishers and advertisers.

I came to know about AdCombo just past few days, worked with them, and result were pretty much great.

Read my full review on it. Read More

Father’s day is around the corner and there’s a lot already going on. But there are two things which I absolutely love about father’s day. Firstly, the special treatment that I get from my kids and secondly, the heart melting and intelligent ad campaigns from big and small brands. So, here are 10 s Read More

Check out the list of top 10 best selling promotional products in May 2016. Plan your promotional campaign with these popular promotional items to make your event a hit. Read More

View-ability is still a divisive subject within the ad tech industry. Whilst the benefit of a view-ability goal to advertisers is that it ensures their ad has appeared to a user, it doesn't determine whether that user engaged with it and whether that user is your target audience. Read More

In case you’ve lived in a well for the past couple of years, Google is absolutely in-love with mobile traffic. We don’t need to tell you why - you already know that’s where the audience is. But mobile is also where the largest potential for growth lies.

Ad networks have yet to fully crack or ha Read More

There are millions of products on Amazon and more added every day. The sheer size of the marketplace means simply posting your products may not be enough to get the attention and, more importantly, the purchases you need to sustain and grow your business. Read More