Even the best banner ads become less effective the more you see them. An ad that’s fresh and noticeable one day will gradually blend into the background the more often you see it, leading to a phenomenon advertisers refer to as banner blindness, ad exhaustion or ad fatigue.
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How to Run an Ad Unit Exhaustion Analysis Using AdNgin
Posted by eyalkatz under AdvertisingFrom https://goo.gl 3132 days ago
30 Twitter Ad Examples to Study Before Spending a Dime
Posted by FixCourse under AdvertisingFrom http://www.wordstream.com 3133 days ago
Study these 30 awesome Twitter ad examples (and actionable tips you can copy) before spending anything to set yourself up for success from the get-go.
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Guerrilla Tactics: Ambush Marketing at It’s Best.
Posted by printsome under AdvertisingFrom https://www.printsome.com 3137 days ago
Ambush marketing and guerrilla campaigns could be considered underhand but the best are most certainly creative and innovative.
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Content Niches and Keywords to Avoid for Higher CPCs
Posted by eyalkatz under AdvertisingFrom https://goo.gl 3138 days ago
You created some truly epic content and drove truck loads of quality traffic to your website. It makes sense to want to make the most money from every click, and avoid low-priced ads. So don’t say we never did anything for you. Here’s a complete guide to cutting out those low-cpc ads from your inve
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5 Reasons We Love Dos Equis ‘Most Interesting Man’ Campaign
Posted by Connelly under AdvertisingFrom http://thinkmonsters.com 3139 days ago
After nine years and massive success, Dos Equis is retiring “the most interesting man in the world”. Here are five things that made this marketing campaign so unique and effective.
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10 Cheap Promotional Items That Make Your Brand Memorable
Posted by andymorgan under AdvertisingFrom http://visual.ly 3139 days ago
Do you want to run a memorable marketing campaign on a shoestring budget? Then these giveaways under $1 are just the right products for you! These promotional items under $1 are high on value and will definitely be used by your recipients.
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Marketers, Don’t Put Your Mobile Ad Dollars in the Wrong Place
Posted by janebush09 under AdvertisingFrom http://www.martechadvisor.com 3144 days ago
Rekha Ravindra, Vice President of Marketing at RadiumOne suggests how marketers can strategize their mobile advertising to drive more RoI.
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Can Brave Browser Revolutionize the Advertising Experience Online?
Posted by shatekpatrick under AdvertisingFrom http://www.adweek.com 3145 days ago
Internet users don’t like ads. They’ve long been savvy enough to ignore banner ads, and now they’re growing increasingly resistant to the presence of ads in their social news feeds, pre-roll ads before videos and sponsored content in mobile applications.
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Helping SMBs Win At PPC: A Talk With Mike Templeman
Posted by arikliberman under AdvertisingFrom http://www.pagewiz.com 3147 days ago
If you're running a digital marketing campaign for your business, you shouldn't miss this podcast. Mike Templeman of Foxtail Marketing explains on how to get the most ROI from your PPC campaign.
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Connecting to Customers: The Value of Ad Network Technology
Posted by bockmary7 under AdvertisingFrom http://www.advertise.com 3151 days ago
Advertising on dedicated advertising networks can dramatically increase the efficiency of your business’s outreach. By letting publishers address engaged internet audiences and track behavior with specific, indisputable metrics, they make it possible for advertisers to fine-tune campaign
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