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Facebook will charge you more for each ad click if your ad isn't popular. Why? Facebook wants people to like the site experience so if you create ads people like then they will actually charge you less per click and increase your exposure by 10x. Follow these tips to make more likable ads. Read More

The below is a case study that details two of the experiments ran on the AdNgin testing platform to increase Trendelier.com’s, one of the largest entertainment news websites, overall AdSense RPM by 217% in 5 weeks. Read More

Competition isn’t the greatest Facebook advertising challenge you face.

It’s inertia.

The last thing you need, is to make simple, dumb mistakes on top of it all.

Here are 60 Facebook advertising mistakes to avoid. Read More

You’re the kind of person who doesn't just settle for “good enough.” In fact, your ears twitch, just a little, if anyone within a 10 mile radius mentions the word “optimized”. We know, it’s ok. You’re in a safe place with like minded people. Now if you also know your way around a Google AdSense das Read More

Ad Operations is the dark horse of advertising technology. AdOps roles might not seem all that glamorous until you realize what they do. If you want a movie metaphor, then we’ll have to go with The Expendables 2… mostly because the team in Part II includes Chuck Norris. Read More

Why does this happen?

There are many different reasons why:
A complicated checkout process
Hidden charges/shipping fees
Getting distracted by something else on the site
Long loading times
Finding the product cheaper elsewhere
A lack of assistance to finish the purchase process (e.g. live c Read More

It’s not always a question of which advertising platform outweighs the other. Rather, it’s knowing how to use both to get the best results. Read More

True, there are dozens of options and lists of recommended PPC-based ad networks. But how do you choose the one (or ones) that are right for YOUR website?



So you’ve done your research, found the top paying ad networks according to reviews, and now you have to choose which ones to deploy acro Read More

Expanding the utilization of your leads database for advertising reasons for existing is something you truly need to do. Why else did you purchase such a database in any case? A great deal of organizations, starting late, are depending upon the utilization of leads and records keeping in mind the e Read More