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Promotional items play a significant role in boosting a candidate’s identity and brand value. This is the reason why candidates and followers are generous towards purchasing them. Bloomberg View reports that the promotional expenditure by the candidates is expected to reach $10 billion for 2016’s P Read More
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How much did NOT Marketing on Valentines Day cost you?
Oh No! Did you miss the Valentines Day marketing opportunity boat? How much has missing this opportunity really cost your small business?... Read More
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These two soda giants have a widely differing brand ideology. It's all in their logos -- if you understand how to read them.

The evolution of Coca-Cola's and Pepsi's logos go hand-in-glove with how they see themselves and their market. This classic case study can reveal many surprising insights Read More
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How can you get higher CPCs for your AdSense clicks? By driving traffic to content based on keyword that advertisers have placed in high demand. But where and how do you find these high demand keywords? We’ve collected a list of keyword tools you can use for AdSense optimization. And a proven proce Read More
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Have you been using Adobe Flash for your ads? Hopefully not, because the platform is too slow and Google is about to lower the curtain on Flash for good! Read More
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To say digital marketing is important in today’s internet-centric era is not an overstatement. But what will be the major influence on digital marketing in 2016? The infographic below offers some insightful expectations that can help you make the right decisions. Read More
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Economics 101: If you’re a publisher, you’re the supplier. Your ad inventory is what you’re supplying. That inventory supply includes all the ad placements you run, and every visitor impression you deliver to them.

If you’re already up to speed on the intricacies of SSPs, please scroll down to o Read More
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Google AdSense is a plug-and-play solution for publishers to quickly make money off of web and mobile assets. It’s also a great way to monetize a niche blog, for example. But as your traffic quality and reputation improve, you may be invited to join the big boys club – Google DoubleClick Ad Exchang Read More
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In this post, I share my 3 favorite Facebook Custom Audiences that really allow you to dial into your viewers. Boost ROI and create solid marketing campaigns by using these audiences. Read More
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In social media, anytime is a perfect time to promote a product. So we built a concept around a season when shoppers are looking for new ideas. We debated if it was best to show a less personalized product package image or just a picture that would convey the brand’s qualities with no superimposed Read More
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