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Large publishers are coming together to form closed ad marketplaces. What effect will this have on your CPMs and CPCs.

Google is great. Really. From a search engine by a couple of college kids, it has turned into the all-knowing internet colossus it is today. We, as internet users and as publish Read More

Google AdWords is an excellent online advertising agency by Google and responsible for a large portion of the company’s profits. Its prime function is to display relevant advertisements to the users, based on geographic or other characteristics. And as such is an extremely effective service, utiliz Read More

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Advertising on dedicated advertising networks can dramatically increase the efficiency of your business’s outreach. By letting publishers address engaged internet audiences and track behavior with specific, indisputable metrics, they make it possible for advertisers to fine-tune campaign Read More

Contrary to popular opinion, the death of TV as an advertising medium has been greatly exaggerated, as this trend continued towards the end of the year as app developers employed the services of celebrities from Christoph Waltz to Arnold Schwarzenegger and even TV’s Incredible Hulk, Lou Ferrigno, t Read More

As marketers, we’re always looking for ways to extend the conversation between brand and consumer. That’s what we’re paid to do. Too often though, we think in narrow terms about how to generate brand advocacy online. Read More