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Looking for content marketing ideas and inspiration? Contributor Quinn Whissen describes three impressive efforts well worth emulating.

It’s been proven time and time again that content marketing works. Numerous case studies floating around the interwebs show its efficacy for small and medium-si Read More

Got video assets but encountering tight inventory for pre-roll and in-stream ads? Columnist Ted Dhanik argues for the effectiveness and scale of out-stream video ads.

Digital video ad spend in the US is on the rise, with eMarketer expecting it to reach $9.84 billion and represent 19.6 percent of Read More

Several agency reports pointed to Google's display business strengthening in Q4. A look at what the company is up against and how Facebook came to dominate mobile display. Read More

So the short answer is that, yes, you must be concerned with engagement metrics.

But you have to use them strategically.

As with any toolbox, you don’t use everything all at once without knowing what you’re doing. You select a specific set of tools that is appropriate for the task. Your avail Read More

If you run Google Adwords PPC ads for your business, you might wonder about any calls that you get directly from your ads. Now if you’re like most small business owners out there running Adwords on your own, it can be very confusing. Hopefully this post will help to clarify the whole call thing. Read More

User experience and AdSense earnings are closely connected. This eBook covers basic and advanced knowledge necessary to optimize your website’s user experience and earn more from AdSense. Read More

Making your PPC budget go further doesn't have to mean sacrificing quality or working all the time. Here are five easy, even lazy ways to cut your PPC budget in half. Read More

I almost quit three times during our first year in business.

The pressure was too great, the downs were too low, and the money was too invisible.

But most of it was in my head.

You’re reading this because you already know that growing a marketing agency isn’t easy. In fact, you know that g Read More

Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash.

I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far. Read More