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If you run Google Adwords PPC ads for your business, you might wonder about any calls that you get directly from your ads. Now if you’re like most small business owners out there running Adwords on your own, it can be very confusing. Hopefully this post will help to clarify the whole call thing. Read More

User experience and AdSense earnings are closely connected. This eBook covers basic and advanced knowledge necessary to optimize your website’s user experience and earn more from AdSense. Read More

Making your PPC budget go further doesn't have to mean sacrificing quality or working all the time. Here are five easy, even lazy ways to cut your PPC budget in half. Read More

I almost quit three times during our first year in business.

The pressure was too great, the downs were too low, and the money was too invisible.

But most of it was in my head.

You’re reading this because you already know that growing a marketing agency isn’t easy. In fact, you know that g Read More

Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash.

I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far. Read More

Are you a small business owner struggling with marketing? Do you want to market your business on a small monthly budget? These days it is definitely possible to market your business for less
 than the cost of a meal at a 4-star hotel. Read More

Facebook will charge you more for each ad click if your ad isn't popular. Why? Facebook wants people to like the site experience so if you create ads people like then they will actually charge you less per click and increase your exposure by 10x. Follow these tips to make more likable ads. Read More

The below is a case study that details two of the experiments ran on the AdNgin testing platform to increase Trendelier.com’s, one of the largest entertainment news websites, overall AdSense RPM by 217% in 5 weeks. Read More

Competition isn’t the greatest Facebook advertising challenge you face.

It’s inertia.

The last thing you need, is to make simple, dumb mistakes on top of it all.

Here are 60 Facebook advertising mistakes to avoid. Read More