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The famous acronym, “click- through rate“, can be considered a nightmare by some advertisers, but there are several ways to improve it.

In 2012 AdGooroo, a consulting company on the web, has analyzed 20 million of paid advertising on the internet in the USA with the aim of identifying the key f Read More
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You don't need to be a creative ad genius to come up with great PPC text ads. You just need a good approach, like this one! Read More
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If you thought the games of Jenga you played in college were epic, wait till you see the game these Caterpillar operators played. Using five Cat machines, these operators remove and reposition 27 600-pound (that’s 8.1 tons!) wood blocks arranged in a stack: a version of Jenga fit for giants. Read More
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Are you investing in online advertising? Should you be?

The newest data from ZenithOptimedia gives us the most accurate look at where online advertising has come from and where it’s going.

Is mobile advertising the future? Or social media advertising?

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Despite what digital experts tell you, paid advertising still reaps the best results right now. Click for more info. Read More
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Kansas City’s AAF chapter hosted The Future of Advertising: What’s Next, featuring leaders from the ad community. And what they had to say was interesting. Read More
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As marketers, there are many things related to the top secret Google algorithm that we don’t know. One thing we should know for sure is that with the ever evolving marketing landscape, it never pays to put all our eggs in one basket. Read More
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Both PPC & SEO Offers Great Benefits, BUT What's Best For You When You Are Just Starting? Detailed Analysis of PPC Vs. SEO. Read More
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Target your content and optimize social media outlets to target and capture more local leads. The more your name is out there and viewed as being helpful, the more inquiries you’ll get and transactions you’ll make. Read More
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This Google Study Show Mobile Search Ad Effectiveness For Different Niches. Very Important Numbers For Small & Local Businesses. Read More
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