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I have a confession to make...

I am a bit of a nerd.

Certainly not breaking news to some :)

In this blog post, I share how to write profit pulling advertisements in 6 steps. Miss these, and you're throwing money away. Read More

Considered the saving grace in an industry failing to capture ad dollars even as readers consume more content, native advertising is not without its problems. Read More

Know what your market is searching; keep your focus on better customer experience. Make a habit to update your knowledge and implement new trends in your Read More

Spotify is set to launch a new marketing campaign, but this time it is going to be excluding TV. They are investing seven figures in order to show the importance of online interaction. Three videos show the different online interactions. Read More

If a picture is worth a thousand words, save your breath, get a camera and become proficient at taking photos. Your throat – and clients – will thank you. A sharp and snappy photo has always been one of the keys to enticing shoppers. Read More

The famous acronym, “click- through rate“, can be considered a nightmare by some advertisers, but there are several ways to improve it.

In 2012 AdGooroo, a consulting company on the web, has analyzed 20 million of paid advertising on the internet in the USA with the aim of identifying the key f Read More

You don't need to be a creative ad genius to come up with great PPC text ads. You just need a good approach, like this one! Read More

If you thought the games of Jenga you played in college were epic, wait till you see the game these Caterpillar operators played. Using five Cat machines, these operators remove and reposition 27 600-pound (that’s 8.1 tons!) wood blocks arranged in a stack: a version of Jenga fit for giants. Read More

Are you investing in online advertising? Should you be?

The newest data from ZenithOptimedia gives us the most accurate look at where online advertising has come from and where it’s going.

Is mobile advertising the future? Or social media advertising?

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