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Google Conversion Optimizer analyzes your historical data (and a number of other factors) to predict the likelihood that your ad will lead to a conversion. The goal of Conversion Optimizer is to get the most conversions given your Max CPA (the most you are willing to pay for each conversion) or Tar Read More

Looking for sellers? You may want to create real estate seller leads with Facebook ads.

“Facebook has made it clear that to reach anyone who has “liked” you on its platform, you’ll have to pay for Facebook ads.” Read More

Check out the fastest color psychology guide you've ever read. Feel free to print it out and keep it next to your computer for quick reference during your next design project! Read More

Creating a blog for your business can help you achieve a lot; it’s a crucial act that is ignored by most business owners. If you already have a website for your blog, that’s great, but you still need a business blog.. Read More

This infographic illustrates some important factors such as Pay models, targeting capabilities, ad design, cost to pay, conversion, use for, keywords, likes, demo, Avg cost, demographics, internal/external destination URL, purchase intent and sales cycle. Read More

There is plenty of information out there giving you some great reasons as to why a business owner might put their business on the market and sell. Read More

In business, hardly anyone wants to 'rock the boat'. But without marketing innovation, your brand may be nearly invisible. Click for the entire story. Read More

Pay Per Click advertising is still a great method of driving sales and leads. But do know if your campaign is set for success? Read More

From early April to mid-May 2014, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad camp Read More