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If you’re in marketing, you would have learnt (many of us the hard way!) that sound planning leads to agility in your marketing strategy. Without constant strategising, you may miss out on valuable opportunities that are associated with shopping seasons and events such as summer, Valentine’s Day, a Read More

Real Time Bidding (RTB) allows website owners to sell ad impressions (views) through an advertising exchange platform. Each impression is sold as it becomes available, in real time. The platform allows advertisers to automatically adjust their ad based on changing market conditions, and allows for Read More

This has been the summer of native advertising. More and more of it is showing up on more and more outlets. And it’s even broken through to our consciousness via mainstream media, thanks to John Oliver.

This week on the Inside PR podcast, Gini Dietrich, Martin Waxman and I talk about native adve Read More

Many small businesses outsource their advertising work, but neglect the strategic and creative side of it. This involves marketing psychology tactics that actually increase how users interact with a website or products in a physical store. Learn more about how isolation and polarization can double Read More

The average cost per install in July hit $2.26 on iPhone. In this post, we explore how app developers can get to the top of the App Store without using any marketing budget at all. Read More

Getting your ads on the Google Display Network requires standards to be met. Through Google AdWords, it is possible to run ads on the Google Display Network in 10 different ad dimensions. There is a maximum file size limit, as well as restrictions on the accepted file formats. As you can see, each Read More

In order to get the maximum value for your business, you should really consider renovating it before putting it on the market. Even if your business is doing very well, there are always things you could improve. Read More

Amazon is keen on rivaling with Google in every way, and now the company wants to take on the search giant in the online advertising business by planning to create its own software and algorithm to place ads all over the Internet. Read More

With so many links and advertisements on every website you surf, it’s hard to keep track of which is which. Obviously you remember sites you visit on a regular basis, such as Facebook or Google, but it’s certainly not because of their captivating landing pages. Read More