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Have you ever been in the mall and walked by a store that had the creepiest cardboard cutout in the entrance, or even a really weird salesman standing at the front door? Read More

This article talks about those Teespring campaigns that you're losing money on but you might be able to salvage... Read More

This July I was targeted by Media.net email marketing campaign. I got an email offering me to get paid for placing ads on my blog. I thought that this was a media buy offer, but it turns out that media.net is the ad serving platform for Yahoo and Bing, like AdSense is for Google.

Well, I was ver Read More

Not all businesses are sold in boardroom deals that make the business pages.

Smaller companies are turning to popular classifieds website Gumtree and dedicated business sale sites to find buyers and sellers Read More

If you’re in marketing, you would have learnt (many of us the hard way!) that sound planning leads to agility in your marketing strategy. Without constant strategising, you may miss out on valuable opportunities that are associated with shopping seasons and events such as summer, Valentine’s Day, a Read More

Real Time Bidding (RTB) allows website owners to sell ad impressions (views) through an advertising exchange platform. Each impression is sold as it becomes available, in real time. The platform allows advertisers to automatically adjust their ad based on changing market conditions, and allows for Read More

This has been the summer of native advertising. More and more of it is showing up on more and more outlets. And it’s even broken through to our consciousness via mainstream media, thanks to John Oliver.

This week on the Inside PR podcast, Gini Dietrich, Martin Waxman and I talk about native adve Read More

Many small businesses outsource their advertising work, but neglect the strategic and creative side of it. This involves marketing psychology tactics that actually increase how users interact with a website or products in a physical store. Learn more about how isolation and polarization can double Read More

The average cost per install in July hit $2.26 on iPhone. In this post, we explore how app developers can get to the top of the App Store without using any marketing budget at all. Read More