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Public transportation offers small businesses an opportunity to market to demographics in transit. Research finds ridership engagement and advertising design are key to the effectiveness of metro card ads. Although targeting marketing via metro card ads is challenging, innovative use of the cards s Read More

Is your bounce rate high? Do you want your website visitors to come back?

Then you need to be using ad retargeting campaigns. Ad retargeting gives you the enviable power to directly target advertising campaigns to reach interested people... Read More

Business owners who have used digital marketing extensively in the past know that combining paid, targeted advertising would be a good support to SEO. Read More

Will YOU buy an Apple watch? Ask yourself WHY? Here are my 16 reasons why I probably WON'T buy one! Read More

The following describes 6 surefire tips on how you can create social ads that work – so you can finally maximize the true power of social media marketing for your business. Read More

Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (SERPs) in an effort to identify real opportunities for SEO, PPC and branding especially as it relates to click-through rates.
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Have you ever been in the mall and walked by a store that had the creepiest cardboard cutout in the entrance, or even a really weird salesman standing at the front door? Read More

This article talks about those Teespring campaigns that you're losing money on but you might be able to salvage... Read More

This July I was targeted by Media.net email marketing campaign. I got an email offering me to get paid for placing ads on my blog. I thought that this was a media buy offer, but it turns out that media.net is the ad serving platform for Yahoo and Bing, like AdSense is for Google.

Well, I was ver Read More