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Last week I posted the first article in this 4-part series which discussed one of the main benefits of trademark monitoring: identifying and addressing potential infringers before they create problems for your business. This week’s installment discusses another important benefit: addressing consume Read More
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As my posts for this site have discussed in recent weeks, it is critical for brand owners to monitor and protect their trademarks on an ongoing basis. While Nike and Best Buy have been in the news recently for their trademark monitoring and enforcement efforts, trademark monitoring is not just for Read More
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This article is the first of two parts in which this legal marketing blog offers advice to attorneys and law firms about how to use social media. This post focuses on social media myths, while the next will be three facts to know about it. Read More
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Imagine this: One day a consumer comes to you complaining about a product they purchased recently, and demands a refund. You review your order history, and discover that you did not sell the product in the first place. However, the customer insists that they purchased the product from you, because Read More
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Launching a website for your small business isn't exactly rocket science: You figure out what your key messages are, write the copy, find suitable images, plunk everything into a template and—voilà! Or, you hire a firm to do the work for you.

Whichever route you choose, beware—you may be infrin Read More
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It is a truism that the earlier solvency difficulties are acted upon, the more likely a successful turnaround can be implemented. The longer such problems are allowed to fester, the more likely the condition will become terminal. We have picked 10 top signs of a business that may be struggling. Read More
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As a small business, it is always important to know about employment law before hiring your first employee. You may save yourself from spending thousands of dollars on lawyers and settling. We asked a number of employment law experts what they think is the most important details that can be missed Read More
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Lessons in Brand Protection from Best Buy:

As I discussed in last week’s post, brand owners must actively monitor and enforce their trademarks in order to retain their exclusive rights and prevent misconceptions amongst consumers. A recent cease-and-desist action instituted by Best Buy against a Read More
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For brand owners serious about protecting the value and image of their trademarks, trademark monitoring is an essential task. You can think of trademark monitoring like insurance: you may never need it, but you will sure be glad you have it if you do.
Trademark monitoring is the task of examining Read More
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The number of federal and state laws and regulations that govern the workplace is ever increasing. Having a basic understanding about employment laws is important to avoid making mistakes that can lead to costly litigation. Below are helpful tips regarding three (3) issues that a small business sh Read More
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