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Here are some issues you need to address in small business fire safety to protect your employees and to adhere workplace safety procedures. Read More

As an entrepreneur or small business owner, you've spent countless hours (not to mention dollars) developing unique offerings, memorable brands, relevant content and valuable relationships. Before you launch, it is critical to make sure that all of these things you've worked so hard to develop are Read More

While Lada Gaga, Motown, Old Navy and the Country Music Association all made headlines this week for issues relating to their trademark protection and enforcement efforts, these issues aren't unique to the big guys. Small business owners face the same threats of having their trademarks misused and Read More

The USPTO allows small business owners to apply for registration for new trademarks before they are introduced to the market, so long as the business has a "bona fide" intent to make use of the mark. This article provides tips on meeting this important pre-registration requirement. Read More

Brand monitoring has numerous benefits, not the least of which is adding value to the bottom line. This article follows up on my prior 4-part series on the benefits of brand monitoring for small business owners with a discussion of how implementing a trademark protection strategy can make the busin Read More

While perceived by many as something between a luxury and a necessary evil, undertaking the appropriate steps to ensure that the business’s owners and assets are adequately protected should be a top priority for any entrepreneur or new business owner. This article outlines some of the basic legal i Read More

Twitter has been in the news recently for failing to act early to protect the word “tweet” as a trademark. After prolonged (but unsuccessful) efforts to register “tweet” with the USPTO, Twitter recently settled a lawsuit with the owner of what was the last remaining relevant pre-existing trademark Read More

Creating an introduction or informational law firm video for your legal website design can have a big impact on your site's conversion rate. This blog posts gives a few reasons why all law firms should have a video made professionally. Read More

While it may be tempting to select a brand name that plays off of an already-famous trademark to jump-start your small business, the negative consequences of this approach can be severe. This article discusses a recent situation where one company tried just that, and was ultimately forced to change Read More