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The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week features a white paper from Rain Bird Corporation that uses an interesti Read More

Analyzing your SEO campaign? Get the scoop on 4 of the common success metrics, such as keyword rankings and organic search traffic. Read More

The Albany Insurance Professional has a Facebook Fan Page (Become a Fan Below! Its Fun!), why doesn't your organization? Here are some common excuses: Read More

My friend Guy Kawasaki wrote an article recently about the tools he relies on when he goes on the road. I seem to be doing that quite a bit myself these days so I took stock of the tools that I’ve come to rely on to get work done when I travel and thought I would share them with you – got any you care to share? Read More

In these challenging times, getting good advice from a competent direct mail marketing production partner is more important than ever. Rising costs, evolving post office regulations, rapidly changing technologies, and the demand for multifaceted direct mail campaigns have combined to make it increasingly difficult to connect with customers and prospects. Expect these six essential capabilities fr Read More

In the world of e-commerce there’s no customer service desk or associates wandering the aisles armed with helpful tidbits about your products and services. In fact, an e-commerce site can be an impersonal environment, where customers may not know where to go for answers. It’s up to you to create an online customer service strategy that gets customers engaged… Read More

In the news this week, I heard that the last
fish cannery for sardines in the US will be
closing its doors after 135 years of service.

Keep reading to find out how you can completely
avoid closing the doors of your owns business. Read More

About 6 weeks ago I posted the following question on Facebook, Twitter, and LinkedIn:

"I'm trying to get set up with Google Voice but can't seem to get an invitation. Anybody have one they can send me?"

I expected the invitations to come pouring in. Instead I got nothing!... Read More

What is the one piece of information that you need to add to your sales letter that will increase your response rate? A call to action. What is a call to action and what isn’t a call to action is included in this article. Read More