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Only 4% of US consumers follow a brand on Twitter and only 9% have become fans on sites like Facebook. Read More

As the use of blogging and social-networking Web sites continues to exponentially increase, so too grows the divide between management and employees.

Facebook is now reportedly the most popular social-networking site in the United States, when considering either monthly unique visitors or total monthly minutes.

And it's not just Generation Y who is online. Even upper-level executives are pa Read More

Facebook fan pages are a great way for your small business to connect with customers & prospects. A fan page allows you to have a conversation with customers. Read More

Here’s an example of a company creating a completely out-of-the-box idea by mixing in a little creativity, a little timeliness and a whole lotta controversy resulting in some incredible publicity. Too bad some thought the ingredients proved only to result in bad taste rather than a successful publicity stunt for small business. Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

"... what about the most effective one-two marketing punch for building community AND delivering conversions and ROI? Social Media and Search Engine Optimization – or “Social SEO” as we like to call it." Read More

While most of us are preparing New Year resolutions and counting down to 2010, many marketers are thinking about the marketing channels to invest this coming year. Is social media part of your plan? If not, the four points below might sway your thinking. Read More

"Before Google, advertising was an art, in which Madison Avenue offered oblique advice on how to reach customers. After Google, it was a science—and all those witch doctors were suddenly a lot less relevant." Read More

Does your New Year's resolution include: re-do you web site? You need specific goals, a clear motive, and steps to follow along the way. Read More