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Data mining and RFM can significantly help with all direct marketing efforts (multichannel campaign management efforts using direct mail, email and call center) and some interactive marketing efforts as well. So, why aren't all companies using it today? Well, typically it comes down to a lack of data and/or data mining expertise. Learn more...
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The key to achieving your desired conversion rate is relevancy -- pure and simple. It's more than using your microsite software to support specific campaigns. It's about testing and delivering personalized emails with relevant content that drives customers to a personalized and relevant experience on your microsite. Learn more... Read More

A special review of Trust Agents by Chris Brogan and Julien Smith. Plus a look at making bucks from blogging with Chris Brogan and breaking down his one-man media empire. Read More

Coming up with creative ways to let customers and prospects know what social media sites your business is on is the key to getting traffic to those sites. Read More

There are two groups of people who cold call: telemarketing firms and professional salespeople. For telemarketing firms, cold calling is what they do. For professional salespeople, cold calling is one tool in an arsenal of many tools (or at least it had better be). There are many reasons that salespeople don’t like cold calling, but in professional salespeople, it is rarely a fear of rejection. I Read More

Among all the other rituals of the season, the New Year brings with it the season of goal setting, both organizational and personal. For individual sales professionals, I have always believed that goals are only half the story, a means of executing is the other. Read More

Determine what is voice brand and how to develop it in your company. Learn tips and advices on how to manage your voice brand. Read More

I was reading a blog post by Joe Pulizzi on social media content strategy. He provides three tips that can easily apply to any marketing strategy. Here are my Read More

It will become easier to update all your networks with acquisitions of this kind.
Loic le Meur founder of Seesmic today posted on his Facebook Wall “welcome on board, Ping.fm team and users! (Seesmic acquired ping.fm).” Seesmic has expanded from the video sharing tool it was when it started. I use the Seesmic desktop regularly to manage my Twitter feeds and streams and Seesmic also recently acqu Read More