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Trident Layers took a stab at integrating traditional advertising with social media marketing in running a full page ad in USA Today & NYT featuring "actual" tweets of chewers. A beautiful disaster or another ad gone bad? Read More

Are you wondering where your next sale is coming from?  If you are, then you may NOT be using a sales funnel.  This simple tool can help you identify new Read More

A top 10 list with stats as to why a company might want to look at using CRM to help drive sales and reduce costs.

A proper implemenation of Client Relationship Management software can add significantly to the overall health of a company. Read More

FIND US ON FACEBOOK…FOLLOW US ON TWITTER These two statements seem to be everywhere; billboards, websites, emails, newsletters, even inserts with your restaurant bill. But there is always something missing, why should I be following you or become a fan. Businesses large and small have taken the mentality of “if we build it they will come”, which could explain why very few consumers follow or fa Read More

Blogging and Social Media Sitting in a Tree: K.I.S.S.I.N.G. | The purpose behind integrating your Blogging and your Social Media is to create a radical new opportunity to put yourself “out there” in front of your clients and prospects (1) to help them solve problems,and (2) position yourself as a potential solution provider, so that (3) when they have an itch they’ll remember that you provide the Read More

Besides networking, selling, and killing time, there are many other things that people use Twitter for. It can stretch from getting real time news to catching bicycle thieves. In my heart, I always thought it was the users who have made Twitter what it is today. Read More

Taco Bell has taken the leap into the diet food craze with their Drive-Thru Diet Menu. Believe the hype or is this just another ad gone bad? Read More

The Google content network has come a long way, and it can actually be a good pay-per-click (PPC) strategy to gain additional exposure, traffic, and conversions. Here are some guidelines to consider when setting up quality content network targeting. Read More

Friendgiftr expands your social networking experience beyond your usual social gaming and random status updates. Buying a gift via Facebook is now an easy feat. What’s more, you would be spoiled for choices with over 120 brands to choose from, including Starbucks, H&M, Gap, Dell and many more. Read More