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We have literally bludgeoned the poor social media ROI horse to death recently. There's a lot of sage discussion that's happened around the topic, but it all seems to boil down to a few things, an ROI credo of sorts: 1. We agree that having some kind of gauge for success is critical if you're to learn anything from your efforts. 2. We embrace the Read More
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Here are five ideas from a panel that I'm leading at the MarketingProfs B2B Marketing conference in June that you can apply to your own program. I'll be expounding on them during our panel at the conference. (Sign up for the conference and save $200 with the promo code ESPK08.) Read More
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Remember the free pancake breakfast you used to get as a kid down at the fire station? Of course it wasn't free, your parents would pay a donation to help out the firehouse, but it seemed like it was free didn't it? Your parents likely donated more than they probably would have paid at the local Denny's for breakfast, yet they too felt it was f Read More
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Six valuable lessons business marketing and PR pros can learn from the U.S. Presidential election campaigns Read More
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The worst mistake you will make as a web site owner is to ask someone to “look” at your web site. It's like the dreaded, “Do I look fat?” question. There's never a safe answer. For starters, someone may look slim standing up, but resemble the Buddha when sitting on a couch. You need to assign tasks to get honest answers to these tough questions. Read More
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If you're a new blogger or one that's been at it for a while but need a 'boost' you need to grab this free 'Roadmap Report' from the team at Become a Blogger. Read More
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Do you want to generate good traffic on your blog and therefore give yourself a chance at earning an income from it? Quality Content is a good first step - but it is not enough - you need to work on Quantity also. Read More
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In this post I want to take a look at these two posts and reflect upon some of their characteristics that I think were responsible for the traffic. Read More
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This is a collection of random thoughts about writing, prompted by someone telling me today that "all you know how to do is write". They were attempting to reduce my price for an SEO project. You inspired me! Cheers! Read More
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Dragging or pushing yourself to the computer? Too many posts starting with an apology for not having been around of late? The joy you first brought to blogging now a distant memory? Looks like a case of blogger's block. Don't worry— there is a cure. Read More
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