Marketing | Upcoming News | Small business news; tips; networking

Posted by TerryJackson under Online Marketing
From http://www.emarketer.com 6188 days ago

Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to bel Read More

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Consumers respond to direct mail online

Posted by ArmadaIG under Direct Marketing
From http://www.bizreport.com 6188 days ago

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More

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Watching What You See on the Web

Posted by TerryJackson under Online Marketing
From http://online.wsj.com 6189 days ago

New Gear Lets ISPs Track Users and Sell Targeted Ads; More Players, Privacy Fears. CenturyTel's system allows it to observe and analyze the online activities of its Internet customers, keeping tabs on every Web site they visit. NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual co Read More

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Notes from PubCon: The Keyword And The Tiger

Posted by TerryJackson under Online Marketing
From http://www.webpronews.com 6189 days ago

David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, "Keyword Research, Selection, and Optimization," that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who "stays broad" with keywords, looks at their perfor Read More