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Are you familiar with Microsharing? If you aren't, it has the same potential to do for the business environment that Twitter had with the general public.

A new white paper from Pistachio Consulting featured on the White Paper Pundit blog provides a great overview to this interesting new business communications category.

Download your free copy (no registration required) and check it out! Read More

Link building is one of the most important parts of SEO. Having a strong and ongoing link building campaign is one of the best ways to ensure the success of your website. Inbound links can be thought of as the currency of the internet. The more you have, the stronger your web presence. Read More

Twitter has the potential to allow you to reach a larger targeted audience. Here are a couple of ways to follow and unfollow Twitterers. In addition, a way to target a Twitterers by geography or by category. Read More

The concept of developing a brand for your business has been around for a long time. But branding has changed over the last few years as blogging, internet marketing, and social media have grown. Read More

Following the two case studies that I did earlier on; Nestle’s Facebook Mess and Tiger Airways’ Selective Listening, I would like to share five lessons I’ve learnt from social media public relations disasters like them.
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Guy Kawasaki - well known author, venture capitalist and entrepreneur - loves Twitter because he says it democratizes marketing. No matter who you are, you get 140 characters to state your message, you can reach thousands of people, and it’s free. He even thinks all email should only be 140 characters with no attachments.

Here is a brief sample of Guy Kawasaki’s tips for using Twit Read More

From the previous case study I did on Nestle, it seems like there’s a lot more companies that are also facing similar issues on Facebook with their customers. I am not going to push the blame on the customers but it’s more of a badly mismanaged social media case from them. The user backlash on Facebook seems to be going south for Tiger Airways after a few incidents that are unfavourable.
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Considering mobile marketing in your business? These 7 reasons might compel you to give it strong consideration, it includes charts and graphs from 3rd party market research firms.

Read. Learn. Connect, and share your own experiences. Read More

The challenge that you often hear with new companies that are adding social media to their marketing strategy is, “how much time is this going to take.” Usually time plus personnel equals money. Meaning, “we want this, but we don’t want to put a lot of time or money behind to it. Read More