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SEO doesn’t begin and end with the text on your web pages. If your website has images, these should also be optimized in order to help with your overall page rank as to help your site appear in image searches, which are an increasingly popular application.

It all has to do with the alt tags you use for the images on your site. Read More

There are a lot of webmasters out there who aren’t doing themselves any favors with their search engine optimization efforts; or if they aren’t doing their SEO work themselves, they seriously need to switch SEO firms not next week, but now. Read More

One important rule in SEO is that you cannot rely entirely on search engine spiders and bots when they visit your web site. They [bots] can generate duplicate content issues, perceive important pages as junk or cause other problems which actually don’t exist. Read More

SEO Workers Search Engine Optimization Analysis tool is to help you analyze and measure the ranking potential of your web pages. Read More

Are you a webmaster or SEO copywriter who does not take the time to spell check his written content? If you are, you are doing yourself–and/or your clients–great harm. Let’s face it: there is absolutely no excuse to fail to spell check your content. Read More

Blog comments are an effective online marketing technique. From a search engine optimisation point of view, there are a number of positive effects of blog comments referring to driving qualified traffic to your site. Read More

Flickr, the photo sharing site owned by Yahoo, is an excellent way to promote products you sell. This is a “how to” article design to show how to use Flickr to promote products and drive qualified leads your way. Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

See this week's great white paper example from Ernst & Young! Read More

A downloadable eBook version of my new book in PDF format, Crafting White Paper 2.0, is now available as an eBook. This is the definitive book on "Short Attention Marketing", using visual enhancements in your white paper to engage attention-challenged readers.

If you're interested in more effective business solution message delivery in your white papers, this is one book you'll need Read More