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Facebook Pages, which let users become “fans” of their favourite brands, people and places have become a vital piece of social media strategy for lots of companies. However, how do you measure the success of your page? One way is to look at raw numbers but the more effective way is to look at the actual growth rates of your Facebook page. Read More

President Barack Obama is looking for an official Twitterer - was yesterday's nation-wide call across the US, announced by Wall Street Journal for the new job post at the White House... Read More

Marketing on the internet is used by just about every type of business these days, and there's certainly no shortage of resources to learn about this fairly new type of marketing. The editors, Shawn Collins, and Missy Ward come from... Read More

Want to know what's being said about you or your company online? Then read this article for helpful tips & links. It also has useful suggestions for managing your limited time spent online, and for developing an audience. Read More

Using Twitter to extend your reach and get the word out about your business offering. Also a listing of 3 services that can help you. 2 services to grow your followers and one to shorten URL’s to give you added real estate. Read More

In marketing, marketers do as much as possible to get people talking about a particular brand. In this day and age, there’s a trend where most will gravitate towards social networking platforms. Even though it’s still under the category of New Media, most people tend to overlook the other platforms encompassed under the term New Media; online forums for example.
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What is an entry point in a white paper?

An entry point is the point at which the reader first enters and begins to read the primary white paper content. By increasing the number of 'entry points' into your white paper, you can increase the number of opportunities to engage a busy reader, especially those that have a short attention span.

This blog post will provide you with several tips o Read More

Twitter is growing at almost 1,900%! So use it to enhance your business perspective. The twitter rules that businesses must know. Read More

The general consensus for most businesses is to go online to spread their name; what we call buzz. The buzz around brands on the news, tweets, blogs and other social media platforms that spreads through product launches and PR campaigns, are as valuable as traditional ad campaigns. However, buzz isn’t technically easy to quantify. Read More