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First off, its key for small businesses to understand that they are “price takers“, not “price makers”. At the end of the day, the consumers are the final decision makers with regards whether or not a product is worth purchasing at any given price. Businesses must make educated decisions based on a Read More

Continuing on from yesterday, lets take a look at some more suggestions to promote your business and build your brand. Read More

As a small business owner, you are likely familiar with the phrase “the cobbler’s kids have no shoes,” right? Unfortunately, we are so worried about running our businesses that we forget to focus on building our businesses.

As a business owner today, you can’t afford to let your children go shoe Read More

One of the areas which has been much of my focus lately is looking offline to help build my online business. Now this won’t work for every online business. It will really depend on your business type. Not every local markets will qualify for your products and services, but I betcha most will! Read More

by Motivation & Sales Expert Jim Cathcart Take a look around you and you'll see lots of silver hair in the workplace. It turns out that the Baby Boom (78 Read More

Learn about a fitness industry employee's journey to better productivity through tweaks to her diet and exercise routine. Read More

This is a line from a song by Simon & Garfunkel. You can get overwhelmed from all the choices and not get the marketing results you desire. It can feel you are on a high speed train & can't get off. Here are a few tips to help. Read More

If you thought you knew it all about LinkedIn, think again. Here’s a webinar chock full of unpublished LinkedIn secrets. Find out what you’re missing. Read More

A Google AdWords introduction by way of the Google Keyword Tool: how to understand the difference between interest and intent in keyword research. Intent and interest are two different aspects of available keyword data that are too often hastily grouped into one pot without adequate distinction. JC Read More