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“Advertising is a luxury, content is survival.” No matter how you get someone to your site, the content is what keeps them there. To attract and retain customers, deliver valuable, relevant and compelling content to your customers on a consistent basis. Your brand should become the media, with you Read More
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While it seems that a puppy is a reasonably good choice if an advertiser is looking to emotionally connect with viewers, the question is whether a ‘tug at the heart-strings’ actually drives consumers to action, rather than just providing a fleeting emotional hook. Read More
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Today the SBA unveiled its new website. But what’s new? Well, quite literally everything, - a new look, new content, new navigation, and robust personalization features. The site has undergone a dramatic transformation, from soup to nuts, making a progressive leap in the way federal agencies use We Read More
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Understand how people learn, think and communicate is the key to create effective marketing. In fact, communication is the core of your marketing and if you know how to leverage it, you will be able to elevate the perceived value of your products and services so people are willing to pay higher pri Read More
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Social media is an important aspect of marketing your business. If your IT Department is restricting your access to social media sites here are some ideas to help you justify a change in policy. Read More
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Co-sponsored by the U.S. Small Business Administration (SBA), this book is designed to help small business owners explore how technology can make their businesses more competitive and efficient.
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Workforce Management has a list of 11 trends to watch in 2011. Here are ways that a great workplace can keep you from being associated with 3 bad ones on their list. Read More
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Analytical thinking is a vital skill for managers, upon which solution of business problems should be based. Read More
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A well-run bakery can attract repeat customers and produce a good income year round. In addition, a bakery can cater parties, fill large corporate orders and provide baked goods for all sorts of events, creating multiple streams of income.

Also think about a niche you want to focus on, like b Read More
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One of my favorite Mister Rogers quotes goes like this: “It’s hard not to like someone once your know their story.” I love this idea because I think it delivers a powerful business lesson.
storybuilder

Image Salim Virji via Flickr
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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