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It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost f Read More

Whether you employ two people or 100, getting ahead of your obligations and your arms around tax law changes is good business management.

In this first tax preparation post, we discuss some of the steps you can take now to prepare for wage reporting season and some tools that make it Read More

Asking for help is often tough. Asking for help in the selling profession is really tough. It's not a sign of weakness, but instead a sign of strength. See why here. Read More

David Siteman Garland's book, "Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business" launches TODAY, and here's a great list of bonuses for buying the book this week! Read More

In a special episode of RISE where David Siteman Garland is interviewed by Danielle Smith, David talks about his new book (on sale today), how to become a trusted resource, and more. Read More

From understand the new gatekeepers to asking for nothing, this post covers the multi-step process and principles to, essentially, get in contact with anyone you want. Read More

Here are some consumer insights on teens for small business advertising. The market will undergo a slight growth spurt, increasing from $189.7 billion in 2006 to $208.7 billion in 2011, according to “The Teens Market in the US” report from Packaged Facts. There are 26 million teens in the US today. Read More

Generally, the people who concern themselves with PPC advertising are online marketers and web developers. The marketers write the copy and set up the campaigns, and the web developers create the landing pages that the PPC traffic will be directed to (unless you have landing page software, in which Read More

A solid SEO strategy requires constant maintenance, a variety of optimization techniques, and a touch of creativity - all things necessary to baking a great batch of cookies! Read More