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If you’re in digital marketing, you know what I mean just reading the title. You’re sitting at your desk and the email lands in your inbox with a thud: someone important in your company just did a search in a major search engine on a keyword they thought was important and your paid search ad didn’t Read More

The list includes young, innovative, ambitious businesspeople that have successfully created a name for themselves. Favorites here at ENTREPRENANT include: Read More

In a world where consumers are exposed to over 5,000 advertisements a day and attention spans are dwindling, the ability to grab your audience’s attention is becoming increasingly more difficult. Now add in the additional goal of creating an ad that is so powerful (smart, funny, etc.) that the vie Read More

Predictability is one of the most important attributes of any business. Owners, investors, and acquirers all want to be able to see a reliable stream of profits well into the future.

But almost by definition, predictability can be boring. Those same owners, investors, and acquirers wan Read More

This past weekend, we went to an amusement park.  One of the rides I always enjoy is Bumper Cars.  At this park, the ride was set up differently, there was Read More

Social media helps non-profits brand awareness by connecting & promoting their organization, their cause, the personal stories of volunteers and beneficiaries. Read More

By Rieva Lesonsky One of the biggest challenges of being an entrepreneur is the leadership role you have to fill in your company. Before you launched a business, you may have headed a department or even a division, but being in charge of an entire business is something else altogether.

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We use social media for many different reasons to help our business, but there are some who get into social media for the wrong reasons. They’re not there to engage, provide solutions (without spamming and being annoying) or to connect with people who have the same interest as them. Instead they ar Read More

As everybody is on the hunt for inbound links to their website to build PR and increase traffic, many fail to optimize the links within their site or sites. Read More