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If your small business relies on local consumers to survive, here's 3 things you can do to better understand your customers by utilizing Google Analy Read More

Before you start on the SEO for your site, it is important that you know your goals. What metrics you monitor, what kind of content you write, what keywords you target. All of these and more will vary depending on the goals you have for your website and your campaign. Part 2 of our 12 Post SEO Guide Read More

Would you give a discount to a client who announced to hundreds of online friends that they were shopping at your store? Do you want to make your physical location a hot spot online as well? Marketing with geolocation technology like Foursquare, Gowalla, and the new Facebook places, you can reach and engage a new group of clientele. Read More

Perhaps the most daunting aspect of starting a new small service based business is building a client base. On the other hand, there is nothing quite so exciting as getting those first few clients. Read More

Split testing is fundamentally testing two unlike variables on your sales page to know what gets the most value out of your page by detail Read More

11 Things You Should Know about Personal Profile and Facebook Page Management that will prevent you from overlapping the two. - Part 2 of Read More

Did you know that mom’s are a powerful force when it comes to household purchases? 85% of all decisions are made by moms including 91% of all new home purchases and 92% of all family vacations Read More

I’ve come across a few vain executives lately. I won’t even call them leaders because I believe when vanity comes into play real leadership goes out the window.

We all know who these executives are and what it feels like to be around them. We start to wonder how they actually finagled their way into their executive roles, right? Because while confidence is an absolute requirement for being a leader, crossing the line to vanity wipes out all the good you’ve done in your career and leaves a very bad taste in the mouths of those who work with you, for you, and around you.

And while I have had to work with some vain execs lately I’ve also had the distinct pleasure of meeting some leaders who are so inspiring in the way they treat others that I decided to make a list of attributes that you don’t always find on a CEO’s job description, but when exhibited make these people the greatest kinds of leaders… Read More

How much are the right answers worth to your business? There are times when the smartest thing you can do is play dumb. Here's a simple technique that makes it easy to ask better questions and get more value from the answers. Just "Tell me like I'm stupid. Read More