Many times when I speak with business owners about analytics, the first statement that comes to mind is that analytics is for Search Engine Optimization: SEO
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Analytics Ain’t Just for SEO
Posted by zimana under Online MarketingFrom http://blog.brand-yourself.com 5152 days ago
Attention is Expensive: Part III
Posted by Marcana under Social MediaFrom http://marcana.com 5152 days ago
How to engage with social media and actually get results requires real online marketing planning. JC Hewitt explains how in this Part III of the series "Attention is Expensive"
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How Old-School Catalogs Help Drive Up Online Sales
Posted by charlesnicholls under TechnologyFrom http://seewhy.com 5152 days ago
I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t
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What Josh Karp Learned From Founding The Printed Blog, Shutting It Down, Relaunching A Year Later
Posted by timjahn under StartupsFrom http://www.beyondthepedway.com 5152 days ago
Interview with Joshua Karp, founder and publisher of The Printed Blog. Discover what Josh learned from launching his startup The Printed Blog, shutting it down, and relaunching it a year later with a new business model
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Book Review: Strategy for Sustainability by Adam Werbach
Posted by jakeadams under StrategyFrom http://www.entreprenant.us 5152 days ago
In Strategy for Sustainability: A Business Manifesto, Adam Werbach (former president of the Sierra Club) creates a clear correlation between sustainability and business success. By sustainability Adam is not simply referring to being “green” or “eco-friendly” or “socially responsible” or any of the other buzz words and phrases that are thrown around by marketers. A sustainable strategy takes in to account not only the environment but also the social, economic, and cultural aspects of the business surroundings
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The Three Key Elements of Irresistible Email Subject Lines
Posted by prcheney under Online MarketingFrom http://www.copyblogger.com 5152 days ago
Email subject lines are essentially the same as headlines. But there are a few differences in the medium. This article clears everything up
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5 Ways Pandora's Advertising Model Is Better Than Yours
Posted by digitalvision under AdvertisingFrom http://www.shaunanicholson.com 5152 days ago
I’ve often heard (and even thought) that if you build an exceptional web property/mobile app with a ton of users, advertising will be a sufficient revenue model. The fact is, (most) advertisers aren’t stupid. Traditional banners have lost a lot of their effectiveness. Here’s how Pandora is making it work
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Influence Metrics: What Can Klout Do For You? An Interview with Megan Berry of Klout
Posted by digitalvision under Social MediaFrom http://portagemedia.com 5152 days ago
In this 16-minute episode, we get into what are some of the benefits of Klout and also challenges – as well as way to use Klout and ways that maybe you shouldn’t. Not to mention, we ask why with some apps like Hootsuite why those scores aren’t in sync with the Klout scores on the Klout main site. Inside, you’ll also find a case study of how Virgin America used measuring influence to make solid decisions on reaching targeted influencers that are right for your vertical
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3 Ways To Effectively Use Social Media
Posted by JasonKienbaum under Social MediaFrom http://businessdonenow.com 5152 days ago
Still wondering if it is worth your time to be on multiple social media platforms for your business? Maybe you’re ready to dive further into the social media world, but just don’t know what the best way is to use these free tools. If you are still struggling to come up with the best social media plan for your business look at using these three ways social media can benefit your customers and followers.
Question Of The Day:
How are you using social media for your business? Is it in any of these three ways Read More
Question Of The Day:
How are you using social media for your business? Is it in any of these three ways Read More
Running a Home-Based Business: 3 Common Challenges and Tips for Success
Posted by jbhphx under Self-DevelopmentFrom http://www.bizfilings.com 5152 days ago
To most people, working from home sounds great. In fact it’s the dream of many nine-to-fivers and nearly every 7:00 a.m. commuter – which is probably why a Google search for “work from home business” yields 979 million page results. Who wouldn’t want the freedom to set your own hours, stay in your jammies all day, spend time with the kids, take a break whenever you want, even get a snack (or a beer) when the feeling strikes? Sounds divine, doesn’t it
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