BizSugar.com › Strategy › Book Review: Strategy for Sustainability by Adam Werbach

In Strategy for Sustainability: A Business Manifesto, Adam Werbach (former president of the Sierra Club) creates a clear correlation between sustainability and business success. By sustainability Adam is not simply referring to being “green” or “eco-friendly” or “socially responsible” or any of the other buzz words and phrases that are thrown around by marketers. A sustainable strategy takes in to account not only the environment but also the social, economic, and cultural aspects of the business surroundings.