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When you drop out of college in your last year like I did, you overcompensate by reading, studying and applying things you learn from books. That’s the irony of being a college dropout. As an entrepreneur.. Read More

Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented at the Silverpop conference earlier this year and shared some data on their transactional emails. Transactional emails account for only 4.1 percent of overall email volume, but these campaigns generate over 40 percent of all revenues produced by transactional and regular email campaigns combined Read More

Social media business review sites like Yelp are a necessity for small business. The site receives over 10 million unique visitors each month (and growing) of consumer reviews. Take control of your listing, customer reviews and learn how to utilize compelling testimonials to build your business Read More

Unless you have all the clients you could possibly want right now you've probably heard you should be online marketing. That's all well and good but how do you know if you're doing the right thing or if what you are doing is actually benefiting your business in some way? As I meet more and more business owners in and around the area I hear a lot of chatter about frustrations and confusion regarding what to measure and keep track of online. The most frequent statement I get is, "I'm doing all of this online marketing but I'm not seeing an increase in sales." Here's a tip - sales is not the end-all, be-all measure of whether or not your online marketing efforts are working Read More

Up until this past week the only big game contenders in the Location Based Services arena were Foursquare and Gowalla. Then on Wednesday, Facebook introduced Facebook Places, a new feature giving Facebook users the option to let their friends know where they are via “check-ins” on their mobile web enabled devices. Let’s talk about what this means for businesses. Read More

Lately we’re seeing an upsurge in the amount of social media consultants and service providers. You’ve probably run into a few of them online…heck, you may have even bumped into one while waiting in line at Starbuck’s. They love working remotely, and we all know that the demands of being a social media doyenne can result in serious a caffeine deficiency (a concept I can certainly identify with).

There are many wonderful, qualified service providers out there, and they are worth every penny that they are charging. So the question remains, how do you separate the genuine article from the so-called Read More

A few days ago, I started a discussion with “What Are The 3 Characteristics That Set Great Sales People Apart?” followed by “How Important Are ‘Techniques’ To Sales?” I hadn’t meant to turn this into a series (or saga), but the discussion has been very interesting. For me, it has been a bit of a journey of discovery. I’ve always had an aversion to what I call “techniques” — those 68 closing techniques, the persuasion technique and so forth. Read More

This article may interested non English writers who blog in English, it's a discussion about problems they have to face during their blogging and online business journey Read More

The privacy concerns over at Facebook just keep mounting, and
I've just about had it. Mark Zuckerberg, and his filthy-rich team of Facebook executives, are putting all of us at risk, and they just don't seem to care. They're in some kind of sick race for the crown with Twitter,... Read More