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The ISYOT effect is a lot like the marketing term top-of-mind-awareness but it applies to being seen on-line – to the point that you’re being recognized on the Internet. Here are my top 3 tips on how to get started being “seen out there” and why it’s important to your business Read More

It has been proven again and again that success is likely to happen in difficult times. Many successful businesses were started in recession. How to be one Read More

You are thinking about selling your business. You may have uncertainty, angst, worries, trepidation, fear, unknowns, and sleeplessness nights. I believe you are not alone Read More

If you find yourself with too much month left at the end of the paycheck, then you have not earned the right Read More

Managers - you want your employees to be faster, stronger and more committed to the job. Here are some ways to get the best out of your employees Read More

Running an online business is a bit like learning the alphabet… Well maybe not that easy. However, if you incorporate these key tactics, you will increase your chances of having a successful business. Acquire and Apply – All the knowledge in the world won’t make a difference if you don’t apply what you’ve learned Read More

Once you have succeeded in developing a solution and obtained initial funding, the next challenge is to penetrate the relevant domestic and international markets. For that, you need to implement a winning distribution channel strategy. Common channel strategies include direct to customer, distributor, and joint venture arrangements Read More

In this day and age, email, social networking sites such as Facebook, LinkedIn and Twitter and also the usage of mobile devices have all become a daily staple in most of our lives. Through careful observation, it struck marketers that not only are the three media being widely used, but many are using them simultaneously. Given that statement, eRoi wondered if the general marketing community was taking advantage of it. Read More

I don't know about you, but success has never been a thing that I have ever been scared of. The one thing I fear most is failure! Here is 3 steps I've taken to let fear of failure drive me Read More