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My friend, Ardath Albee, and I were commiserating the other day. We see so many misguided approaches, whether they are sales people, marketers, individuals. They know the theory–yes, they’re supposed to be customer focused. They know they are supposed to talk about customer needs, problems, goals. They know they should focus on solving customer problems by proposing great solutions. But, to often it’s not like that. Just after the words, “how can I help you,” or “what are your needs,” leave their mouths — before we have a chance to respond — they go on and say, “but let me tell you about our products,” or “let me tell you about me,” or “can you help me?” The focus shifts immediately back to them and what they want Read More

Do you know that communication can make or break your business? Many people think business communication is easy but it really isn’t. There is more to it than just words. .. Read More

Google Reader is an excellent tool for sharing content and also for following content shared by others. In this post you can view a video on how to share content in Google Reader Read More

Web analytics tools are meant for collecting, measuring and analyzing data to understand web usage and trends. However, web analytics goes beyond telling you how many people visited your site or where they came from. It can be a powerful market research tool that can tell you a great deal about your consumers, your website as well as your product. How does it work and what is web analytics? We spill the beans Read More

This article from Microsoft's Small Business Center discusses how to successfully build your market by fostering relationships with clients Read More

“Social Commerce” is a big buzz word these days. As many continue to talk about merging social media and e-commerce, there is no clear consensus as to what the main driver of social commerce will end up being. Many think its about finding ways to promote and sell products on Facebook, others think its about “group shopping”, and some think social commerce is primarily about igniting conversations.

While it has been and will continue to be quite effective, the popularity of group shopping has distracted us from what I believe is the bigger future of social commerce: the power of the personal referral Read More

Social Media Managers say that in today’s rapidly changing internet, simply having a static webpage, or even having a Social Media presence like Fan Page on Facebook is not enough. Read More

Here are the top 11 predictions for what social media will look like in 2012. Some of these items exist today in their early stages, but this list is about what I [Freddie Laker] believe will become the norm in 2012 Read More

What the new movie Inception and Leo DiCaprio have in common with all successful marketing and advertising like the recent Old Spice campaign success in social media via forums like YouTube Read More