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Everyone it seems is struggling with "Ad AD" - advertising attention deficit... How are you going to get seen against in an environment with so many competing messages? How do you get heard above the white noise? Who really cares about your brand? Are they talking about it? Who is listening?
Three simple words will help to bring clarity. Three. Simple. Words. Click through to see what they are. Leave a comment if you agree. If you don't agree, tell the author that too.
Do it quickly before you forget. You haven't already forgotten have you Read More

Promoting your business through Facebook page could help a lot to spread the word about your business, some use Facebook pages, and others are using groups, which is one is better? and how Not to limit marketing efforts?! Business Pages vs Group Read More

Business authors often conjure up the most bizarre management theories and then “prove” them by pointing to current business media darlings like Google, Apple and _____ (who will it be today?).

Book after book and article after article points to what this or that company did to achieve their success – and advises that you and I do what they did to succeed.

It’s important to study “Best Practices” because it gives you tactical ideas. But far more important is to study and master “Best Thinking.” It sets you apart from the 98% who go out and mindlessly imitate what the model company “did,” forgetting that what they did was preceded by clear thought Read More

President Barack Obama vowed on Monday to make good on his promise to end U.S. combat operations in Iraq by the end of August, despite a dangerous political deadlock in Baghdad and a recent surge in militant violence. Read More

We have officially passed the 200 post on the KikScore blog in well less than a year. This post includes 7 management and strategy tips for Startups & Small Businesses from our first 200 Posts Read More

A question that surfaces in the sales training community every so often is whether or not traditional sales training has been rendered ineffective by changes in technology, economy, etc Read More

Used to be, a diligent small business owner with a great idea and plenty of gumption could grow a business through word of mouth alone. In many ways, that’s still true.

Yet today, much of the “word of mouth” conversations and recommendations, which can make or break a business, are happening online, not face to face Read More

Learn how to multiply your words, content, and your SEO visibility by marketing with multiple modalities during a special Published & Profitable teleseminar call, Tuesday afternoon (August 3rd) at 4:00 PM EST.

During this free call, Roger and Traci will discuss the problems associated with single-media marketing modalities, the psychology behind how people learn and process information, and how content producers can make the logical transition to multiple marketing modalities Read More

Most small businesses in our network value retraining, but see it as an employee education investment of last resort Read More