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Milk-Bone® has been the category leader in dog biscuits for more than 100 years – so much so that the brand was entering into a dangerous territory – commoditization. It was evident to brand leadership that they needed a clear point of differentiation for Milk-Bone. In fiscal year 2010, Milk-Bone turned its marketing efforts toward raising the profile of Canine Assistants, the brand’s long-time charitable partner, which provides assistance dogs to people with disabilities. As part of the “It’s Good to Give” campaign, the Milk-Bone brand returned to television with its first advertisements in more than 10 years, followed by agreeing to be the exclusive sponsor of a primetime PBS documentary, highlighting Canine Assistants and the incredible impact they have on the lives of people with disabilities Read More

Rebranding is the creation of a new name, slogan, symbol, design or any combination for the purpose of developing a differentiated position for an established brand in the mind of consumers. This may involve drastic changes to the brand’s logo, name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the brand/company, sometimes in an attempt to distance itself from certain negative connotations of the previous branding or to move the brand up-market. However the main reason for this is to communicate a new message for a company. Read More

Interview with Kelly Hamilton Editor-and-Chief at Alive Magazine discusses with David Siteman Garland the entrepreneurial adventure of creating a magazine from scratch and how the model is evolvin Read More

Keen business presentation skills are always the order of the day -- whether you are reporting to your stakeholders, bidding for contractual work, motivating your sales team, presenting ideas for venture capital, or merely convincing family members Read More

Simply put, any small business that fails to keep complete and accurate financial records places its long-term success and survival in jeopardy Read More

Want to build an active fan base on Facebook? Check out 7 ways you can draw attention and generate momentum Read More

State and regional employment increased in May. However, it is important to remember that much of the hiring was for the U.S. Census, and the job growth has yet to prove sustainable Read More

Building a Web site and all that this entails - choosing a web host, writing and maintaining actionable and relevant content, and running an online store - is quite an undertaking for any small business. Here are 5 steps to help you set up your company web site Read More

Monday I shared information I'd found for the top 10 social networking sites for May, and I was surprised that LinkedIn wasn't listed as one of them. Then I remembered that until a few months ago I didn't even know it was possible to have group discussion on LinkedIn, and apparently many others are still unaware.

It looks like that might be about to change.. Read More