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More and more small businesses are realizing that survival is a team sport. Small businesses have a unique opportunity to share customers in an increasingly competitive market. Here are 5 steps to make their customers your customers and increase sales for everyone. Read More

It is the mission of Copernicus International Consulting to help clients achieve the above vision through considered market analysis, careful strategic planning, lean manufacturing, statistical, and quality assurance methods and a sales and marketing strategy that creates a position of real competitive advantage. Read More

10 years ago we dreamed of the advanced technology of the future and all the possibilities. Little did we know that we'd be getting less, instead of more, when that future came. Following are the 5 reasons you were better off buying a computer 10 years ago. Read More

Differentiation is in the eye of the beholder, articulating it in the form of questions that will help the buyer see the difference based on their real agenda. Read More

The vast majority of people using social media are not getting the results they are looking for. If this is the case for you, by changing your approach you may be able to move into that group that is able to get big results with social media. Check this list to see of any of these issues apply to you. Read More

Joining a new company and learning the ropes can be stressful for new employees. However, faster the employees are comfortable with their new position, the quicker they will begin contributing to your company's growth. Orientation programs are essential to making the process smooth and stress free. Whether you make electrical components or run a timber and wood business, the following tips will h Read More

As you take advantage of free or low cost tools and technology to action your own marketing activities the cost of your time and the results achieved will become more important.

As you would set a budget to spend in your marketing plan, it is a good idea to do the same for your time. Here are a few tips to help you. Read More

While tax-exempt bond financing isn't new, many eligible businesses aren't aware that it exists. Here's how it works: Each state has a bond "volume cap," which controls the amount of tax-exempt bonds the state can issue. It allocates a portion of that amount to various issuers throughout the state, which, in Harris' case, was the New Jersey Economic Development Authority. Your local economic deve Read More

It aims to improve the overall approach to entrepreneurship, to irreversibly anchor the "Think Small first" principle in policy making from regulation to public service, and to promote SMEs' growth by helping them tackle the remaining problems which hamper their development. Read More