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Media has always been very powerful in promoting business. The art of advertising is most important to the success of the business. Internet, and of late the trend of social networking have dynamically changed the concepts of advertising and marketing. Internet tool like social media as a means of marketing is becoming powerful day by day. Read More

Two parallel trends in marketing: (1) social media, which makes marketing more human, and (2) marketing automation and algorithmic marketing, which makes marketing more computerized. How do they converge? Read More

In the introduction to his book Purple Cow, Seth Godin talks about what it takes to make a company remarkable. Does your company, business or product fit this description? Read More

Ghandi once remarked that there are two kinds of people: Those that do the work and those that worry about getting the credit, and he advised that one should try to be in the first group. A noble sentiment, but in the real world I find such a person does not exist. I include myself in this analysis. Read More

Google has an interesting post up on its Retail Advertising Blog. The post gives tactics for marketing to four different groups of people in the current state of the economy. One of those groups is what Google's Yael Davidowitz-neu calls the "slam-on-the-brakes segment." Read More

This article from Fast Company talks about how technology professionals can become involved in reselling software and makes suggestions about the kinds of long term service agreements with customers that can make a business like this profitable. Read More

Find out why leaders fail from the Harvard Business Review Read More

The BRIC ETF (EEB) and the US dollar have an inverse relationship; that is when the dollar is going down, the BRIC ETF is going up and vice versa. So it makes sense that some of the BRIC countries would like us to have a weak dollar. But yet we always hea r that China is concerned about our weak dollar? What gives? What do they want from the doll Read More

Rather than trying topick the time, try to make the call. Read More