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Channel executives at IT hardware and software companies are being asked to sell more through their reseller channels, and both they and their channel partners know what kinds of programs can help make resellers more successful. Yet new research indicates Read More

Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time. However, it's likely that you'll also end up throwing many of them back because they're to Read More

With that in mind, here are nine tried and true selling techniques that fly under a prospect's radar, disarm cynicism, and yet still powerfully persuade. You can come to you own conclusions about their level of evil. Read More

7 Simple best practices to put a CRM data cleansing and data enrichment process in place to keep your CRM data healthy and get the best value from it. Read More

Google announced 6 new features to Google Analytics today at the eMetrics conference in DC. Li Evans of Key Relevance has the scoop at SEMClubhouse.com Read More

There is another copy cat site of google adwords to steal your log in data. Or to drop a Trojan into your pc and they can steal all your personal info or drop a virus that can destroy your pc. Read More

Topical relevance is a plus (having clusters of information on a topic) however, sometimes there is no way around waiting for certain factors to age and rise above their algorithmic quarantine like repression in the SERPs. Read More

During a recession cutting costs is required, thus probably you will cut back on marketing spending too. Still history has proved that just during these times you have the best opportunity to promote your brand and products. Thus you need to investigate h Read More

A company can create a thread of passion and community where one seemingly does not exist. Fiskars created a community around scrap bookers. Makers Mark created an effective "Ambassador" community for their bourbon whiskey that other liquor companies covet. However, as worthwhile as these communities are, I assert the vast majority of their cust Read More